The LIFE ZEPAURBAN project, which has amongst its principle objectives the adoption of measures that will ensure the conservation of the lesser kestrel in the urban areas of Extremadura in which it lives, and that these measures can be transferable to the rest of Europe, has started a round of presentations to show the development of work on the creation of a tourism product based on the potential of this species, which is catalogued as threatened because of alteration of its habitat.